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This R&D covers the corporate shakeup at McDonald’s. The company’s previous CEO, Don Thompson, stepped down last week amid declining profits for the fast food chain. Some argue that McDonald’s is facing thinner profit margins because of better competition, but also changing attitudes about food. Chief Brand Office Steve Easterbrook is taking over and promising menu changes and allowing customers to build their own burgers with a tap screen menu.
How Chipotle changed the definition of fast food (and left McDonald’s in the dust) http://t.co/B5JAQ6vuus pic.twitter.com/k0QpJCOGR1
— Bloomberg Business (@business) February 3, 2015
Trending: Why McDonald’s is currently doing so badly http://t.co/GYLJEAOVvU pic.twitter.com/nLNU1szQiq
— The Economist (@TheEconomist) February 2, 2015
Will a new CEO be able to turn McDonald’s around? http://t.co/klkhvNZSy0 pic.twitter.com/ySgbDBlkDe
— The Atlantic (@TheAtlantic) January 31, 2015