Tag: the Economist

One of the most important skills for an Extemper to master is gaining an understanding of the global landscape.  We certainly can’t be experts on all topics at all times; however, it’s important to not only see but also recognize the shifts in the big picture.

The above clip is the latest video in the “Shift Happens” video series by The Economist + XPLANE and visualizes in beautiful fashion a “Did You Know” 4.0 summary of the way media in converging in 2009. If you’ve not seen the previous videos, there is Did You Know 3.0, Did You Know 2.0 and Did You Know 1.0.

From The Economist’s Media Convergence Forum page:

The surge of new technologies and social media innovations in today’s environment is significantly altering the future media landscape for marketers. Consumer behavior is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds. As the level of consumer understanding increases, so can the knowledge of how best to reach them. However the plethora of tools at a marketers disposal is not easy to navigate and real learning comes from a real understanding of the future of media convergence.

An enjoyable watch.  If nothing else, the video has some useful stats to pepper in AGDs, speeches, or polite conversation on elevators.